Case Study / 03

Dainik Bhaskar

Enterprise products for ad booking, workflows & operations

Product Designer
Enterprise · Ad Sales ecosystem

At Dainik Bhaskar, I worked across customer-facing and internal enterprise products within the Ad Sales ecosystem — simplifying complex workflows across advertisement booking, workflow management and discount operations.

The Work

I worked across multiple products and workflows, translating complex business requirements into structured, production-ready experiences.

Ad Booking

A redesign exploration for Dainik Bhaskar’s advertisement booking experience, focused on making a complex multi-step process easier to understand and complete.

Workflow Management

Enterprise interfaces for configuring and managing approval workflows across business processes.

Discount Management

Data-heavy interfaces for managing client-specific discounts, schemes and coupon operations.

Ad Booking

I explored a more structured booking flow that progressively guided users from defining the advertisement to selecting a template and creating its content.

Category selection screen with main category, sub category, business type and specific type columns — Category Selection — structuring the booking flow around progressively specific ad categories.

Template and content step showing selectable advertisement templates — Template Selection — helping advertisers start from a relevant format instead of a blank page.

Ad content editor with formatting options and a live preview of the classified ad — Content & Preview — letting advertisers compose an ad while seeing the result take shape in real time.

Workflow Management

I also designed internal enterprise experiences for configuring, reviewing and managing approval workflows — translating complex business rules into clearer operational interfaces.

Workflow admin dashboard with filters, workflow table, statuses and row actions — Workflow Administration — giving enterprise teams a structured way to configure and manage approval processes.

Discount Management

Alongside workflow systems, I worked on data-heavy operational interfaces for managing discounts and promotional instruments.

Discount coupon management screen with scheme summary cards and a client specific coupon table — Discount Management — organizing complex coupon and client-specific discount operations into a clearer management interface.

What I designed

Advertisement booking workflows
Category and template selection
Content creation and live preview
Enterprise workflow administration
Approval and operational workflows
Discount and coupon management
Data tables, filters, forms and reusable interaction patterns

The Approach

I focused on breaking complex business requirements into smaller, understandable steps — using information hierarchy, progressive disclosure, structured forms, data tables and consistent interaction patterns to make dense workflows easier to navigate.

System Thinking

Across the work, I aimed for a consistent enterprise design language through reusable components, typography, spacing, status patterns, forms, tables and interaction states.

Collaboration

Worked closely with product, business and engineering stakeholders to translate evolving requirements into scalable product experiences and refine designs around real implementation constraints.

Enterprise UX isn’t about removing complexity. It’s about giving complexity a structure people can navigate.